Privacy Policy

This privacy policy was last updated on September 22, 2015. 


The terms “we”, “us” and “our” used in this Privacy Policy refers to, a site operated by LITTLE ONDINE, (“Little Ondine” ‘our’, ‘we’ or ‘us’) a company registered in Singapore under company number 55309883A.

We understand and recognise the importance of safeguarding the personal information of our customers, and to show our commitment, we have formulated this Privacy Policy to reflect our commitment to maintaining the confidentiality of the information we receive via this Website. 


Our Privacy Commitment 

LITTLE ONDINE, the operators of website (“Website”) are committed to respecting your privacy and recognising your need for appropriate protection and management of personally identifiable information or other personal information you share with us including any information about you or by which you can be identified, such as your name, address, telephone number, photographs, credit card information, birth date, gender, occupation, personal interests, etc, (“Personal Information”).

The purpose of this Privacy Policy is to inform you what Personal Information we may collect from you when you visit our Website, how we use such Personal Information, and the choices you have regarding our use of, and your ability to review and correct, the Personal Information. 

We make every effort to ensure we protect the Personal Information provided to us. We have set out in this Privacy Policy information on how we seek to protect your security and privacy, information generally or specifically in respect of any online purchases. 

We have agreed to (1) provide customers with notice of their ability to opt out of information rental, sale exchange with other marketers: (2) honour customer requests not to share their information with other marketers and (3) honour customers’ request not to receive mail, electronic mail, telephone or other solicitations from LITTLE ONDINE or the Website. 


What information is collected?

In general, you can visit many of our web pages without telling us who you are or revealing any Personal Information. For each visitor to our Website, our Web server automatically recognizes only the consumer’s domain name, but not the e-mail address (where possible). We may track the Internet domain address from which people visit us and analyze this data for trends and statistics, but individual users will remain anonymous, unless you voluntarily tell us who you are. 

There may be times (such as when you purchase or order a product, subscribe to service, register to receive catalogues, or to participate in competitions, user reviews, contests, or promotions, etc) at which we ask you to provide certain information about yourself such as your name, shipping/billing address, telephone number, email address, credit card information, birth date, gender, occupation, personal interests, etc. 

We also maintain a record of your online product purchases. Whether or not to provide such information is completely your own choice. But if you choose not to provide this information we request, you may be unable to purchase products, or access certain services, offers and content on our website. 

We may also collect, and our third party providers of advertisements and content may collect certain user information such as information relating to computer location, URL and IP address and domains, your browser type, the country and telephone area code where your computer is located, the pages of our Website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our Website. 

You should be aware that as this site is being monitored, we may collect this information even if you do not register with us and may capture information about your visit that will help us improve the quality of our service. 

When you shop on this Website, we will ask you to input and will collect Personal Information from you. We will treat all your Personal Information as confidential and will keep it on a secure server. We reserve the right to disclose the Personal Information in the circumstances set out in this Privacy Policy. 

When you use the Website, purchase products, register and subscribe for our services (or as required), you may have to complete a subscription process including a registration form and provide Personal Information. 

We gather this Personal Information to allow us to process your registration, process any requests or payments you may make, administer your contract or relationship with us. We also collect the Personal Information in order to grant you access to the online Services, monitor your usage of our site and Services, and/or participation in online activities including reviews, testimonials or endorsements. The information is also collected for such other uses as are expressly set out in this Privacy Policy, whether in connection with the Website, our products or services or our business. 


Personal Information 

When you buy products and services from the Website, the Website may record your details to ensure that we comply with legal and contractual requirements, or are able to contact you, resolve any queries and process your orders to completion. We may also need to activate any urgent product recalls or provide information to you urgently. 

This data and Personal Information will not be used to send marketing offers or shared with any other business other than those identified in our terms and conditions or this Privacy Policy.

Any Personal Information collected via this Website will be held by or on behalf of LITTLE ONDINE W.e will only use your Personal Information as is required to provide sell or supply products or the relevant services and any additional services that may be reflected in our Website (“Services”), or as permitted by data protection law, or for any other purposes as requested by or agreed with you. 

The Services will include collecting relevant payment and complying with your order, providing you with emails which you have elected to receive following access or purchase of products or subscription to the services, keeping you informed by email of any additional services, promotion or products and/or services similar to those subscribed or purchased by you, and complying with our legal requirements. The Personal Information we collect and its use is further detailed below. 

Where you have consented to receive emails or you have subscribed to the Website or in respect of any services, if you do not want to be contacted in the future about any promotional or marketing offers, please let us know by sending an email via our contact page on our website and we will stop sending you any promotional emails. 

If you have contacted us or submitted queries via email, we will use the information solely to respond to these emails and in relation to the products or services. 


Using Information About You 

Your e-mail information is not shared with other organizations for commercial purposes. We do not partner with or have special relationships with any ad server companies. We use the Personal Information you provide in connection with the Services and internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers, and providing you with information from and about the Website, LITTLE ONDINE or related companies. 

If you do not wish to receive e-mailings, please let us know by sending us an email via our contact page.

We may contract with third party companies, sub-contractors, service providers, agents or other persons to provide certain services including credit card processing, shipping, data management, web development, promotional services, etc (“Service Providers”). We call them our Service Providers and we shall be entitled to provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours. 

We may also use aggregate information and statistics for the purposes of monitoring Website usage in order to help us develop the website and our services or products and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual. 

From time to time we may provide your Personal Information to our customer service agencies for research and analysis purposes so that we can monitor and improve the Website, online experience, products or services (or as the case may be) we provide. We or our Service Providers may contact you by post, e-mail or telephone (or as required) to ask you for your feedback and comments on our Website, products or services. 

We, our group companies or related third parties may also wish to provide you with information about special features of our Website or any other service or products we think may be of interest to you. If you would rather not receive this information, please send an e-mail message to the contact details as indicated below.


Product and Promotional information 

When you access certain pages of the Website, purchase products or register for competitions or other service, you will be given the opportunity to receive information from by post, e-mail or telephone, about products, promotions or special offers which we feel may be of interest to you. 

In the event that you do not wish to be contacted for such purposes, ensure that you tick the appropriate box as you go through the registration or other process. 

You may unsubscribe from our contact list at any time by replying to a promotional e-mail with the word "unsubscribe" in the subject line, by e-mailing us via our contact page on our website.

When entering any of our contests or prize draws, you will have to provide your name, email address and mailing address and if you win, we will send the prize to the contact address or details provided. 

As part of entry into a prize draw, competition, contest or other promotion on the Website, you may also be included in our newsletter or subscription list to receive notice of or information on new or updated products, marketing materials, promotions, specials and new additions to the Website. You may unsubscribe from this news list by following the unsubscribe instructions in any email received. 


Children and Minors

LITTLE ONDINE does not knowingly collect or solicit Personal Information from children and minors. Anyone under the age of 13 will not be knowingly allowed to register for any service on the Website, purchase products or in any service on the Website. 

If you are under 13, please do not attempt to register on the Website or send any Personal Information to us. This is information about yourself, including your name, e-mail or home address, house telephone number, mobile number or other contact details. No one under the age of 13 may provide any personal information to the Website or receive any services on the LITTLE ONDINE Website. 

In the event that we become aware or informed that we have collected Personal Information from a child under the age of 13 without verification of parental consent, we will delete that information as quickly as possible. Minors of 13 years old or older should make sure that they ask their parents for permission before sending any information about themselves to anyone over the Internet including to LITTLE ONDINE. 


Provision of information to Third Parties 

LITTLE ONDINE is bound to keep your Personal Information private. Except as provided in this Privacy Policy, we will not sell, rent or loan your Personal Information to third parties for their marketing purposes without your explicit consent. 

We will not disclose any Personal Information to third parties unless the disclosure is required or authorised by law, or you have consented to our disclosing your Personal Information, or for other purposes (relating to the primary purpose for collecting that information, including the processing of your personal data or Personal Information by our agents or data processors) that is reasonably expected including the sale or disposal of any part of our business or rights.

Your Personal Information may be disclosed to other businesses within our group of companies and to reputable third parties who will help process your order. We will require that all such third parties to treat your personal information as fully confidential and to comply with all applicable Personal Data Protection Law 2012.  If we are requested by the police or any other regulatory, investigatory or government authority to provide your Personal Information and /or other user Information, we are entitled do so in compliance with the law of to facilitate an investigation into suspected unlawful activities. 


Your consent 

By submitting your information on the Website you consent to the use of that information as set out in this Data Protection Privacy Policy. If we change our Data Protection Privacy Policy, we will post the changes on this page or on the Website, and may place notices on other pages of the Website, so that you may be aware of the Personal Information we collect and how we use it at all times. 

You agree that you do not object to us contacting you for any of the purposes of processing your orders, statistical or survey purposes to improve this Website and its services to you, provision of website content and advertisements to you, administration of this Website and where you consent, to notify you of products or special offers that may be of interest to you. You consent to such contact whether by telephone, e-mail or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Personal Data Protection Law 2012.

Owing to the global nature of the Internet infrastructure, the Personal Information you provide may be transferred in transit to countries outside Singapore that do not have similar protections in place regarding your data and its use as set out in this Personal Data Protection Law 2012. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers. 


Sale of business 

If all or part of our business is sold, (whether by sale of shares or assets) or integrated with another business, your details and Personal Information may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business. Following completion of any such sale or transfer, your Personal Information shall be disclosed to and transferred to such new owner or third party. 



Our Website uses ‘cookies’. On revisiting our website, we will therefore be able to obtain information about your previous visits. A cookie is a small amount of data or parcels of text that is sent to your browser from a web server and stored on your computer’s hard drive. Generally, such a 'cookie' being a file in your web browser will enable the Website to recognise your computer when you visit the site. These cookies contain information about you and your preferences. Generally, we use cookies to record session information, such as items that consumers add to their shopping cart. You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it.

It is not advisable to use cookies if your computer is shared by other people. You should clear 'cookies' stored by the web browser when using another person's computer to avoid your e-mail address or other details being displayed in the login field to a subsequent user of our Website. 

You can accept all cookies, reject all cookies, or modify your browser to alert you of any new cookies. To clear the stored cookies, you can normally go to the Tools dropdown menu at the top of the browser window.  Certain parts of the Website may not function without technical problems if you have "disabled" the cookies file in your browser. 

The use of cookies enables the Website to complete in our login fields with the users details including email addresses following registration and effectively speed up the login to the Website by users. It is used by most online retailers and the Website to help collect information, such as how many people visit and return to the Website, what products are purchased from the online shop on the Website, and to ensure the proper functioning of certain parts of the Website. 

If we use cookies to personalise your Website, we will let you know. 

You can discover independent information about cookies by researching the Internet or carrying out online searches. 


Editing, Updating, Correcting and Deleting Information About You 

If you prefer not to receive information from us, or wish to correct your information, please let us know via our contact page on our website:

Attention: Customer Service 


Policy Changes 

From time to time, we may use Personal Information or other customer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future we will post the policy changes to our Website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our Website periodically.